Service design
Flagship camera landing page
Role
UI Designer
Tool
Sketch, Miro, Invision
Date
Nov, 2019
View project
Goal
Transform the Canon R5 product page into a premium, immersive experience showcasing its flagship features (e.g., 8K video, 20fps shooting) while balancing CMS limitations.
Key Challenge
Replicate the "unboxing" excitement of a high-end product digitally, moving beyond a generic CMS template.
Led Collaborative Strategy
- Facilitated a cross-functional workshop (marketing, design, product) to audit competitor landing pages and define storytelling priorities.
- Synthesized insights into a narrative structure for the page.
Competitor landing page
Wireframing & animation storyboard
Integrated dynamic animations (e.g., 8K video transitions, face-tracking demos) to demonstrate technical capabilities.
Target users (photography enthusiasts) scrolled deeper and spent more time on the page vs. traditional CMS templates.
Final UI
Learning
Design System Adaptation
Innovated within existing guidelines (e.g., animations) while maintaining consistency.
Asset Challenges
Proactively used placeholders to keep progress on track despite late hardware delivery.
Developer Collaboration
Structured handoff documentation improved efficiency and reduced rework.