Design & Research

Redefining what's
possible in a utility App

Role

UX Design Lead

Tool

Figma,Figjam

Date

Nov, 2024

View project

Superloop 1.0

Superloop launched the first mobile app 2 years ago, it is a rapid project to reuse component from customer portal aiming to ship the App on the market asap. However, Version 1 of the Superloop app utilised a set of features that didn’t fully cater to a true native app experience, like forcing puzzle pieces that don’t quite fit together.

Since launching...

133k+

App installs through organic growth.

2 min+

Average engagement time which aligns with the industry standard.

2.5 stars

Rated on App store, with complaints mainly centred around Speedboost, payment/billing facility, and login issues.

Superloop 2.0

The business has identified it as a big driver for efficiency by providing customers with a good self-service experience. To be successful, the app needs on-going maintenance and support. So in 2024 we kick off this new project to develop a new mobile app.

I am the lead UX designer worked on each flow to the app launch.

New home screen

Boost internet speed

When you need to go faster, you can schedule and monitor your internet Speed Upgrade Days while on the go with My Speed Boost™

Seamless login

We’ve made things easier for customers by enabling multi-factor authentication and extending the login token to 28 days, allowing them to use biometrics for added convenience.

Streamline purchase flow

A designed consistent visual flow for any purchase behaviours in the app. One task at a time, simplify the task for customer.

Manage internet service

Progress tracker

Customers can track their order status, activate their eSIM, and easily schedule or modify NBN technician appointments. This feature ensures a smooth, transparent setup experience from start to finish.

Better billing

Customers have a more streamlined billing experience. They can easily check their latest bill, make an manual payment and update their credit card.

What do customers think?

I worked with Research team conduct 2 rounds of usability test with 16 customers, Tested flow including onboarding, Speedboost, Bill payment and all passed.

Overall

“Simple, streamlined, familiar...”

All participants found the application similar to applications and processes they had used previously. They noted that navigating the flows was easy and the layout was both attractive and intuitive.

Next project

Optical glasses Point of Sale Web App

View project